Electives

Giá máy bắn cá Seven of the top ten companies in the world by market capitalisation, and the vast majority of unlisted ‘unicorn’ companies, are players in the digital economy: they sell primarily digital products (or hardware for accessing digital products), they operate with platform-based business models that give them increasing returns to scale, they have few tangible assets and they employ relatively small numbers of people.

Giá máy bắn cáThese features make digital organisations fundamentally different to “industrial” organisations such as food manufacturers, oil & gas companies or automobile companies, who make physical products and operate in the world of decreasing returns to scale on which traditional economic theories were built.

The purpose of this course is to help students understand the differences between industrial and digital organisations, and to provide them with frameworks and practical advice for how to manage and work in digital organisations.

Focus on and explore business-unit level strategic concepts and frameworks that are relevant for professionals in any industry, including finance, investment management and financial services.

Learn about a wide variety of concepts, tools and frameworks that will enable you to understand the environment that a company finds itself in, the resources it needs to obtain, and the organisation it needs to build to establish a sustainable competitive advantage. In this sense, you will investigate how to develop and implement a consistent and coherent strategy in today’s dynamic and competitive business world.

Explore more advanced and contemporary issues in the domain of corporate social responsibility and sustainability, technological innovation, and organisational ambidexterity, adaptation and agility in the longer term. Concluding with an innovative in-class strategic simulation that focuses on strategy implementation.