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Benefit from the quality, depth and breadth of world-class faculty research and gain invaluable insight from experienced career professionals.
Giá máy bắn cáOffered in flexible formats on weekdays, evenings and block weeks, electives provide a deep dive into specialist subjects and cross-generational learning with MBA, MiF and experienced leadership programme students.
Our elective options are updated annually. Faculty and programme material are subject to change.
Giá máy bắn cá Accounting risk, regulation of standards and corporate governance.
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Giá máy bắn cá Competition policy, industrial economics and economic integration.
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Giá máy bắn cá Decision modelling, service operations and e-business.
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Giá máy bắn cá Advertising, branding, competitive strategy, consumer behaviour, global marketing, marketing models and media.
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Giá máy bắn cá Leadership, groups, negotiations, creativity, culture and identity and business ethics.
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Giá máy bắn cá Creating value through superior competitive performance.
View electives Show lessGiá máy bắn cáIn a world of increasing change and uncertainty, successful companies can seldom rely on their past sources of advantage for long. They need to adapt rapidly, but for a future that is not at all clear. They need to become more 'agile' in the way they develop and execute emerging strategies. This elective explores different contexts of change and uncertainty, and provides tools and concepts to help companies become more agile in various respects. The impact of the pandemic has only heightened awareness of how important and pervasive is this need for flexibility and agility as much in large organizations as in small ones.
Giá máy bắn cáNational borders matter for how firms develop and conduct their strategy. The point of departure for Global Strategy is that differences exist between countries and that these differences have implications for how firms strategize when they operate across borders.
Learn to identify these differences, how to measure them, and what they mean for fundamental decisions such as entering new markets and designing the global footprint of a firm's operations. Gain familiarity with some major public databases (e.g. POLYCON, Economic Freedom of the World Index, CAGE).
This course is relevant for anyone who intends to pursue a managerial career in a multinational corporation as well as anyone who will have to assess the strategies of multinational corporations in consulting and finance.
Seven of the top ten companies in the world by market capitalisation, and the vast majority of unlisted ‘unicorn’ companies, are players in the digital economy: they sell primarily digital products (or hardware for accessing digital products), they operate with platform-based business models that give them increasing returns to scale, they have few tangible assets and they employ relatively small numbers of people.
These features make digital organisations fundamentally different to “industrial” organisations such as food manufacturers, oil & gas companies or automobile companies, who make physical products and operate in the world of decreasing returns to scale on which traditional economic theories were built.
Giá máy bắn cá The purpose of this course is to help students understand the differences between industrial and digital organisations, and to provide them with frameworks and practical advice for how to manage and work in digital organisations.
Giá máy bắn cáData analysis and result interpretation are two primary ways to understand marketing phenomena and solve marketing problems. This course will focus on improving your ability to understand and make sense of marketing data collected at various levels. Special emphasis will be given to training in the use of Qualtrics, to design and implement survey and experimental studies for quantitative data collection. Students will learn data analysis methods, including R - one of the fastest growing software programs in marketing analytics - and have hands-on experience of data analysis by applying these methods to real cases.
This course aims to introduce the students to an integrated enterprise approach of the flow of goods and services, information and financial flows from suppliers to customers. In this course, we will view the supply chain from the point of view of a general manager. Understand how goods and services are produced and distributed in integrated supply chain environments within and between enterprises. We will explore how this helps to reduce and/or eliminate duplication of processes, streamline processes and ultimately improve the overall performance of the organization (profitability).
China presents both opportunities and challenges to multinational enterprises. Over a short course of three decades, China has become one of the world’s leading economics. Yet China remains an economy with imperfect institutional environments. “What is the appropriate strategy for China?” is a question that many multinationals are confronted with. This course will cover some of the key economic and business strategy issues that multinationals will face when operating in China. It aims to provide students with analytical frameworks of how managers navigate in the Chinese business environment and address the challenges and threats.
Giá máy bắn cáThis course introduces the main businesses; namely, asset management, investment banking and capital markets, and organizational structure of investment banks. A focus will be on investment banking and relevant valuation methods widely applied by finance professionals in practical cases such as IPOs and M&As. Build a comprehensive understanding of the whole spectrum of investment banking businesses, and hardcore skills of investment analysis and valuation.
Giá máy bắn cáThis course will introduce and explain the evidence of anomalous return behavior found in US equities markets; you will be presented with paradigms of stock price movements that are rooted in studies from psychology, to seek to explain trading activity in equity markets. You will explore evidence that contradicts the standard risk-return paradigm. We will then introduce some of the psychological biases that researchers suspect are inherent to investors. By the end of this elective, you will understand why it is that investors trade and how individual investors build their portfolio.
Giá máy bắn cáThis course covers the economic, statistical, and mathematical foundations of derivatives markets. The course presents the basic discrete-time and continuous-time paradigms used in derivatives finance including an introduction to stochastic processes, stochastic differential equations, Ito’s Lemma, and key elements of stochastic calculus. The economic foundations of the Black-Scholes no-arbitrage paradigm are also covered; including an introduction to Girsanov’s theorem and changes of measure, equivalent martingale measures, risk-neutral valuation, fundamental partial differential equation representations of derivatives prices, market prices of risk, and Feynman-Kac representations of solutions to derivatives prices. The role of market completeness and its implications for the hedging and replication of derivatives will be covered in depth.
Giá máy bắn cáRisk management is an effective tool employed by hedge funds to enable high-level returns for their investors, through identifying, assessing and prioritising risks in a financial market. The high leverage strategy is extremely risky and requires a careful implementation of operational risk-management systems in place. This module will cover these topics rigorously, showing both the promise of a well-designed risk management practice as well as the perils associated with poorly conceived strategies.
Giá máy bắn cáDriven by common industrial cases, this course examines the specialties of network economy, featured platform theory as well as competitive strategies applied in the internet economy; including platform design strategies, pricing strategies, competition strategies and governance strategies. This course applies theory-based reasoning to analyse and explain different strategies adopted by platform companies under various situations in the network economy. Students will further explore new business opportunities and corresponding competitive strategies whilst encouraged to implement various competitive strategies under real business circumstances to build competitive advantages.
The objective of this course is to introduce you to the economic reform and development of China - especially those topics closely related with China's current economic conditions. You will explore key areas including fiscal decentralisation, the local government’s responses within the Chinese economy and the institutions responsible for China’s reform.
Giá máy bắn cáEmotions influence all aspects of organisational life. Emotions may be constructive or destructive, depending on many factors, including the context and the goals. Effective leaders must be able to manage emotions in themselves as well as in others in order to reach organisational and personal goals. In this course, you will examine the functions of a leader and how emotions are likely to enhance or diminish a leader’s effectiveness.
Giá máy bắn cáBenefit from our expert career coaching support and proven links with a diverse range of leading companies.
Explore our career support servicesIn addition to the three electives you complete in your first year, you study a further three electives at Fudan School of Management
Giá máy bắn cáElectives currently on offer include: entrepreneurship and innovation, advanced marketing, managing the digital firm: information systems, big data and e-commerce, supply chain and logistic management, fashion and luxury brand management. Please note that electives may be subject to change.
