Nader Tavassoli

Giá máy bắn cáProfessor of Marketing

BA MBA (Syracuse) MPhil PhD (Columbia)
Giá máy bắn cá

Dr Nader Tavassoli joined us from the MIT Sloan School of Management in 2002, where he was faculty director of the Entrepreneurship Programme and founding faculty director of the e-Business Programme. At London Business School, he is an Academic Director of the Leadership Institute, Academic Director of The Hive, and Faculty Advisor of LBS Publishing. Nader founded our Behavioural Research Lab and Walpole Luxury Management Programme, and is a recipient of our prestigious Excellence in Teaching Award.

Giá máy bắn cáFor the past 28 years, Nader has advised and taught executives from Internet and high-tech start-ups to over 30 Global Fortune 500 companies. He has been non-executive chairman of The Brand Inside – “inspiring brand-led change” – since 2006.

  • Branding
  • Internal branding
  • Consumer cognition

2018

The customer was then, the consumer is now

Tavassoli N T

London Business School Review 2018

Who are you looking at?

Tavassoli N T

London Business School Review 2018 Vol 29:2 p 20-23

2017

Brand Britain post-Brexit

Giá máy bắn cáTavassoli N T

London Business School Review 2017

Case study: when it’s time to expand beyond the base

Bertini M; Tavassoli N T

Harvard Business Review 2017

Case study: when you have to choose between core and new customers

Bertini M; Tavassoli N T

Giá máy bắn cáHarvard Business Review 2017 Vol 95:5 p 143-147

False profits and the folly of gift card expiry dates

Giá máy bắn cáTavassoli N T

London Business School Review 2017

2016

A seven book guide to brand building

Giá máy bắn cáTavassoli N T

Giá máy bắn cáLondon Business School Review 2016

How a Hong Kong gas company went from bland to brand

Giá máy bắn cáTavassoli N T

London Business School Review 2016

2015

Are you measuring the right things right?

Giá máy bắn cáTavassoli N T

Giá máy bắn cáLondon Business School Review 2015

Brand impact – it’s greater for CEOs than customers

Tavassoli N T; Sorescu A; Chandy R

Giá máy bắn cáLondon Business School Review 2015

Can one business unit have two revenue models?

Bertini M; Tavassoli N T

Giá máy bắn cáHarvard Business Review 2015 Vol 93:3 p 121-123

New 4Ps of branding: people, people, people and people

Tavassoli N T

in Bartsch S and Blumelhuber C eds., Always ahead in marketing, Springer Gabler, 2015

2014

Employee-based brand equity: why firms with strong brands pay their executives less

Tavassoli N T; Sorescu A; Chandy R

Journal of Marketing Research 2014 Vol 51:6 p 676-690

2013

Firing up your neurons of choice

Janiszweski C; Kuo A; Tavassoli N T

Business Strategy Review 2013 Vol 24:2 p 78

Nokia Siemens Network: Branding a merger from the inside out

Hermann G; Botti S; Tavassoli N T

European Case Clearing House 2013

Product failure is a moment of truth

Giá máy bắn cáKumar N; Tavassoli N T

Business Strategy Review 2013

The influence of selective attention and inattention to products on subsequent choice

Janiszewski C; Kuo A; Tavassoli N T

Journal of Consumer Research 2013 Vol 39:6 p 1258-1274

2012

Brand new thinking

Giá máy bắn cáTavassoli N T

Private Equity Findings 2012 Summer p 6-7

Case study: new pricing scheme backfires

Giá máy bắn cáBertini M; Tavassoli N T

Giá máy bắn cáFinancial Times 2012

Eclectic reading

Tavassoli N T

Business Strategy Review 2012 Spring Vol 23:1 p 68-69

2011

Gender identity and breast cancer campaigns

Giá máy bắn cáPuntoni S; Sweldens S; Tavassoli N

RSM insight 2011 3rd Quarter:7 p 4-6

Gender identity salience and perceived vulnerability to breast cancer

Giá máy bắn cáTavassoli N T; Puntoni S; Sweldens S

Journal of Marketing Research 2011 June Vol 48:3 p 413-424

So you think you know your customers

Giá máy bắn cáTavassoli N T

International Commerce Review 2011 Vol 10:1 p 56-69

2010

Categorisation by groups

Hamilton R W; Puntoni S; Tavassoli N T

Organizational Behavior and Human Decision Processes 2010 Vol 112 p 70-81

2009

Climate, psychological homeostasis and individual behaviors across cultures

Tavassoli N T

Understanding Culture: Theory, Research and Application 2009 p 211-221

Consumer cognition across cultures

Schmitt B H; Tavassoli N T

SAGE Handbook of International Marketing 2009 p 73-90

2008

Branding from the inside out

Tavassoli N T

Business Strategy Review 2008 Vol 19:2 p 94-95

Effects of attending information on information ignored

Tavassoli N T

Giá máy bắn cáin Wedel M and Pieters R eds., Visual marketing: from attention to action, Erlbaum Associates, 2006

The effect of selecting and ignoring on liking

Tavassoli N T

In Wedel M and Pieters R eds., Visual marketing: from attention to action, Lawrence Elbaum Associates, 2008 p 73-89

2007

Biting the wax tadpole

Tavassoli N

Alumni News 2007 July-September:112 p 14-15

Branding from the inside out

Giá máy bắn cáTavassoli N T

Giá máy bắn cáBrand Strategy 2007 July/August p 40-41

Effect of social context on advertising reception

Giá máy bắn cáPuntoni S; Tavassoli N T

Giá máy bắn cáJournal of Marketing Research 2007 May:44 p 284-296

Social context and advertising memory

Giá máy bắn cáPuntoni S; Tavassoli N T

Journal of Marketing Research 2007 May Vol 44:2 p 284-296

That which we call a rose in Chinese would smell as sweet?

Tavassoli N T

Advertising & Society Review 2007 Vol 8:1

Would a rose in Chinese smell as sweet?

Tavassoli N T

Business Strategy Review 2007 Vol 18:2

2006

Building the customer-focused organization

Tavassoli N

Giá máy bắn cáBarco annual report 2006

Spoken and typed expressions of repeated attitudes: matching response modes leads to attitude retrieval versus construction

Tavassoli N T; Fitzsimons G J

Giá máy bắn cáJournal of Consumer Research 2006 September Vol 33:2 p 179-187

2005

Choice based on goals

Tavassoli N T et al.

Marketing Letters 2005 Vol 16:3/4 p 335-346

2004

The effect of attribute order on judgement in Chinese and English

Giá máy bắn cáTavassoli N T; Lee Y H

Giá máy bắn cáJournal of Experimental Psychology: Applied 2004 Dec Vol 10:4 p 258-266

2003

Differential interaction of auditory and visual advertising elements with Chinese and English

Tavassoli N T; Lee Y H

Giá máy bắn cáJournal of Marketing Research 2003 Nov Vol 40:4 p 468-480

Scripted thought

Tavassoli N T

in Scott L M and Batra R eds., Persuasive imagery: a consumer response perspective, p 141-152, Lawrence Erlbaum Associates, 2003

Visual attention determines emotional responses to novel stimuli

Raymond J E; Fenske M; Tavassoli N T

Psychological Science 2003 Vol 14:6 p 537-542

2002

Auditory and visual brand identifiers in Chinese and English

Giá máy bắn cáTavassoli N T; Han J K

Journal of International Marketing 2002 Vol 10:2 p 13-28

Non-conscious influences on consumer choice

Fitzsimons G J; Tavassoli N T et al.

Marketing Letters 2002 Aug Vol 13:3 p 269-279

Spatial memory for Chinese and English

Giá máy bắn cáTavassoli N T

Journal of Cross Cultural Psychology 2002 Vol 33:4 p 415-430

2001

Color memory and evaluations for alphabetic and logographic brand names

Giá máy bắn cáTavassoli N T

Journal of Experimental Psychology: Applied 2001 Jun Vol 7:2 p 104-111

Scripted thought: processing Korean Hancha and Hangul in a multimedia context

Tavassoli N T; Han J

Journal of Consumer Research 2001 Dec Vol 28:3 p 482-493

2000

Homeostasis and consumer behavior across cultures

Parker P; Tavassoli N T

Giá máy bắn cáInternational Journal of Research in Marketing 2000 Vol 17:1 p 33-53

1999

Temporal and associative memory in Chinese and English

Tavassoli N T

Journal of Consumer Research 1999 Sep Vol 26:2 p 170-181

1998

Language in multimedia: interaction of spoken and written information

Tavassoli N T

Giá máy bắn cáJournal of Consumer Research 1998 Jun Vol 25:1 p 26-37

1995

Program involvement: are moderate levels best for memory and attitudes?

Tavassoli N T; Shultz II C J; Fitzsimons G J

Giá máy bắn cáJournal of Advertising Research 1995 Vol 35:5 p 61-72

1994

Language and consumer memory: the impact of linguistic differences between Chinese and English

Schmitt B H; Yigang P; Tavassoli N T

Journal of Consumer Research 1994 Dec Vol 21:3 p 419-431

1993

Memory for print advertisements: understanding relations among brand name, copy and picture

Giá máy bắn cáSchmitt B H; Tavassoli N T; Millard R T

Giá máy bắn cáJournal of Consumer Psychology 1993 Vol 2:1 p 55-81

Perceptions of western products in transforming socialist countries: the moderating role of political orientation

Tavassoli N T; Goldberg-Block L I et al.

European Advances in Consumer Research 1993 Vol 1 p 226-232

2020

Giá máy bắn cáTavassoli N; Anderson J; Kollenz-Quetard K

2019

Tavassoli N

2018

Giá máy bắn cáTavassoli N; Anderson J; Kollenz-Quetard K

Tavassoli N

2013

Botti S; Tavassoli N; Herrmann G

2012

Tavassoli N

2007

Siminn Brand Inside

Giá máy bắn cáTavassoli N T; Fournier S;

2005

Red Bull: the anti-brand brand **Best selling case**

Giá máy bắn cáKumar N; Linguri S; Tavassoli N T


Teaching portfolio

Giá máy bắn cáOur teaching offering is updated annually. Faculty and programme material are subject to change.