Nader Tavassoli

2018

The customer was then, the consumer is now

Tavassoli N T

London Business School Review 2018

Who are you looking at?

Tavassoli N T

London Business School Review 2018 Vol 29:2 p 20-23

2017

Brand Britain post-Brexit

Giá máy bắn cáTavassoli N T

London Business School Review 2017

Case study: when it’s time to expand beyond the base

Bertini M; Tavassoli N T

Harvard Business Review 2017

Case study: when you have to choose between core and new customers

Bertini M; Tavassoli N T

Giá máy bắn cáHarvard Business Review 2017 Vol 95:5 p 143-147

False profits and the folly of gift card expiry dates

Giá máy bắn cáTavassoli N T

London Business School Review 2017

2016

A seven book guide to brand building

Giá máy bắn cáTavassoli N T

Giá máy bắn cáLondon Business School Review 2016

How a Hong Kong gas company went from bland to brand

Giá máy bắn cáTavassoli N T

London Business School Review 2016

2015

Are you measuring the right things right?

Giá máy bắn cáTavassoli N T

Giá máy bắn cáLondon Business School Review 2015

Brand impact – it’s greater for CEOs than customers

Tavassoli N T; Sorescu A; Chandy R

Giá máy bắn cáLondon Business School Review 2015

Can one business unit have two revenue models?

Bertini M; Tavassoli N T

Giá máy bắn cáHarvard Business Review 2015 Vol 93:3 p 121-123

New 4Ps of branding: people, people, people and people

Tavassoli N T

in Bartsch S and Blumelhuber C eds., Always ahead in marketing, Springer Gabler, 2015

2014

Employee-based brand equity: why firms with strong brands pay their executives less

Tavassoli N T; Sorescu A; Chandy R

Journal of Marketing Research 2014 Vol 51:6 p 676-690

2013

Firing up your neurons of choice

Janiszweski C; Kuo A; Tavassoli N T

Business Strategy Review 2013 Vol 24:2 p 78

Nokia Siemens Network: Branding a merger from the inside out

Hermann G; Botti S; Tavassoli N T

European Case Clearing House 2013

Product failure is a moment of truth

Giá máy bắn cáKumar N; Tavassoli N T

Business Strategy Review 2013

The influence of selective attention and inattention to products on subsequent choice

Janiszewski C; Kuo A; Tavassoli N T

Journal of Consumer Research 2013 Vol 39:6 p 1258-1274

2012

Brand new thinking

Giá máy bắn cáTavassoli N T

Private Equity Findings 2012 Summer p 6-7

Case study: new pricing scheme backfires

Giá máy bắn cáBertini M; Tavassoli N T

Giá máy bắn cáFinancial Times 2012

Eclectic reading

Tavassoli N T

Business Strategy Review 2012 Spring Vol 23:1 p 68-69

2011

Gender identity and breast cancer campaigns

Giá máy bắn cáPuntoni S; Sweldens S; Tavassoli N

RSM insight 2011 3rd Quarter:7 p 4-6

Gender identity salience and perceived vulnerability to breast cancer

Giá máy bắn cáTavassoli N T; Puntoni S; Sweldens S

Journal of Marketing Research 2011 June Vol 48:3 p 413-424

So you think you know your customers

Giá máy bắn cáTavassoli N T

International Commerce Review 2011 Vol 10:1 p 56-69

2010

Categorisation by groups

Hamilton R W; Puntoni S; Tavassoli N T

Organizational Behavior and Human Decision Processes 2010 Vol 112 p 70-81

2009

Climate, psychological homeostasis and individual behaviors across cultures

Tavassoli N T

Understanding Culture: Theory, Research and Application 2009 p 211-221

Consumer cognition across cultures

Schmitt B H; Tavassoli N T

SAGE Handbook of International Marketing 2009 p 73-90

2008

Branding from the inside out

Tavassoli N T

Business Strategy Review 2008 Vol 19:2 p 94-95

Effects of attending information on information ignored

Tavassoli N T

Giá máy bắn cáin Wedel M and Pieters R eds., Visual marketing: from attention to action, Erlbaum Associates, 2006

The effect of selecting and ignoring on liking

Tavassoli N T

In Wedel M and Pieters R eds., Visual marketing: from attention to action, Lawrence Elbaum Associates, 2008 p 73-89

2007

Biting the wax tadpole

Tavassoli N

Alumni News 2007 July-September:112 p 14-15

Branding from the inside out

Giá máy bắn cáTavassoli N T

Giá máy bắn cáBrand Strategy 2007 July/August p 40-41

Effect of social context on advertising reception

Giá máy bắn cáPuntoni S; Tavassoli N T

Giá máy bắn cáJournal of Marketing Research 2007 May:44 p 284-296

Social context and advertising memory

Giá máy bắn cáPuntoni S; Tavassoli N T

Journal of Marketing Research 2007 May Vol 44:2 p 284-296

That which we call a rose in Chinese would smell as sweet?

Tavassoli N T

Advertising & Society Review 2007 Vol 8:1

Would a rose in Chinese smell as sweet?

Tavassoli N T

Business Strategy Review 2007 Vol 18:2

2006

Building the customer-focused organization

Tavassoli N

Giá máy bắn cáBarco annual report 2006

Spoken and typed expressions of repeated attitudes: matching response modes leads to attitude retrieval versus construction

Tavassoli N T; Fitzsimons G J

Giá máy bắn cáJournal of Consumer Research 2006 September Vol 33:2 p 179-187

2005

Choice based on goals

Tavassoli N T et al.

Marketing Letters 2005 Vol 16:3/4 p 335-346

2004

The effect of attribute order on judgement in Chinese and English

Giá máy bắn cáTavassoli N T; Lee Y H

Giá máy bắn cáJournal of Experimental Psychology: Applied 2004 Dec Vol 10:4 p 258-266

2003

Differential interaction of auditory and visual advertising elements with Chinese and English

Tavassoli N T; Lee Y H

Giá máy bắn cáJournal of Marketing Research 2003 Nov Vol 40:4 p 468-480

Scripted thought

Tavassoli N T

in Scott L M and Batra R eds., Persuasive imagery: a consumer response perspective, p 141-152, Lawrence Erlbaum Associates, 2003

Visual attention determines emotional responses to novel stimuli

Raymond J E; Fenske M; Tavassoli N T

Psychological Science 2003 Vol 14:6 p 537-542

2002

Auditory and visual brand identifiers in Chinese and English

Giá máy bắn cáTavassoli N T; Han J K

Journal of International Marketing 2002 Vol 10:2 p 13-28

Non-conscious influences on consumer choice

Fitzsimons G J; Tavassoli N T et al.

Marketing Letters 2002 Aug Vol 13:3 p 269-279

Spatial memory for Chinese and English

Giá máy bắn cáTavassoli N T

Journal of Cross Cultural Psychology 2002 Vol 33:4 p 415-430

2001

Color memory and evaluations for alphabetic and logographic brand names

Giá máy bắn cáTavassoli N T

Journal of Experimental Psychology: Applied 2001 Jun Vol 7:2 p 104-111

Scripted thought: processing Korean Hancha and Hangul in a multimedia context

Tavassoli N T; Han J

Journal of Consumer Research 2001 Dec Vol 28:3 p 482-493

2000

Homeostasis and consumer behavior across cultures

Parker P; Tavassoli N T

Giá máy bắn cáInternational Journal of Research in Marketing 2000 Vol 17:1 p 33-53

1999

Temporal and associative memory in Chinese and English

Tavassoli N T

Journal of Consumer Research 1999 Sep Vol 26:2 p 170-181

1998

Language in multimedia: interaction of spoken and written information

Tavassoli N T

Giá máy bắn cáJournal of Consumer Research 1998 Jun Vol 25:1 p 26-37

1995

Program involvement: are moderate levels best for memory and attitudes?

Tavassoli N T; Shultz II C J; Fitzsimons G J

Giá máy bắn cáJournal of Advertising Research 1995 Vol 35:5 p 61-72

1994

Language and consumer memory: the impact of linguistic differences between Chinese and English

Schmitt B H; Yigang P; Tavassoli N T

Journal of Consumer Research 1994 Dec Vol 21:3 p 419-431

1993

Memory for print advertisements: understanding relations among brand name, copy and picture

Giá máy bắn cáSchmitt B H; Tavassoli N T; Millard R T

Giá máy bắn cáJournal of Consumer Psychology 1993 Vol 2:1 p 55-81

Perceptions of western products in transforming socialist countries: the moderating role of political orientation

Tavassoli N T; Goldberg-Block L I et al.

European Advances in Consumer Research 1993 Vol 1 p 226-232

2020

Giá máy bắn cáTavassoli N; Anderson J; Kollenz-Quetard K

2019

Tavassoli N

2018

Giá máy bắn cáTavassoli N; Anderson J; Kollenz-Quetard K

Tavassoli N

2013

Botti S; Tavassoli N; Herrmann G

2012

Tavassoli N

2007

Siminn Brand Inside

Giá máy bắn cáTavassoli N T; Fournier S;

2005

Red Bull: the anti-brand brand **Best selling case**

Giá máy bắn cáKumar N; Linguri S; Tavassoli N T

2004

Brand consolidation: re-positioning Unilever's European ice cream business

Svetlicic Z; Tavassoli N T