This website uses cookies to distinguish you from other users. This helps us to provide you with a good user experience and also allows us to improve our website. Privacy & Cookies Policy
Richard Hytner
Adjunct Professor of Marketing
MA LLM (Cambridge) MSc (London)
Giá máy bắn cá
Formerly Saatchi & Saatchi’s Worldwide Deputy Chairman, Richard now runs beta baboon, a management consultancy he founded in 2016. Using the method baboons use to solve a complex problems – rip it apart, play with it, solve it – beta baboon helps leaders conceive, develop and land winning ideas for their organisations.
At London Business School, Richard teaches on both degree and executive education programmes as well as on two open programmes: Strategic Branding; and Market Driving Strategies. He runs an elective core course on Creativity in Business, supervises on the London CAP course and in 2019 will co-host the Global Business Experience in Brazil. Richard teaches leaders how to unearth fresh actionable customer and managerial insights; reignite individual, team and organisational creativity; and build winning brands and businesses.
Richard chaired, for five years, Planting Promise, a sustainable educational enterprise in Sierra Leone; and was, for eight years, a trustee of the British Heart Foundation. In 2015 he joined the Met Police Commissioner’s Management Board as a non executive adviser. Richard co-founded the Manchester United Supporters Trust and remains its President.
Whilst spending much of his career as CEO of creative businesses, Richard prefers leading from the shadows, the subject of his book, Consiglieri: Leading from the Shadows, published by Profile Books in 2014, reprinted in 2018 and available in paperback in 2019. It is a celebration of the craft of leadership that supports, counsels, challenges and checks the out and out charismatic leader.
Richard graduated from the Meyler Campbell coaching programme in September 2016.
- rhytner@london.edu
- +44 (0)20 7000 7000
- Richard Hytner CV
Liberating creativity: why your business has to find a way
Hytner R
London Business School Review 2016
Manchester United - to say 'they chose the wrong guy' is plain lazy
Hytner R
Giá máy bắn cáLondon Business School Review 2014
Teaching portfolio
Our teaching offering is updated annually. Faculty and programme material are subject to change.
-
Masters Degrees core courses
A key part of our Masters programmes curriculum.
View courses Show lessShow less-
LondonCAP
LondonCAP
-
LondonCAP
-
Masters Degrees electives
Optional courses providing a deep dive into specialist areas.
View electives Show lessShow less-
Creativity in Business
This course addresses the biggest barrier to creativity in business - the myth that being creative is the rightful preserve of the creatively gifted. It's not. Creativity is a way to solve problems and to think differently about business challenges. PROGRAMMES WITH THIS ELECTIVE
-
Creativity in Business
-
Executive Education
Giá máy bắn cá Short programmes offering academic excellence, global focus and exceptional diversity of perspective.
View programmes Show lessShow less-
Market Driving Strategies
"Market Driving Strategies examines how enterprising companies can cultivate successful market driving innovations that deliver a leap in value to their customers" -
Senior Executive Programme
"Thinking strategically, developing leadership skills and managing globally are the keys to achieving and maintaining competitive advantage in a rapidly evolving marketplace". - Strategic Branding: From Behavioral Insight to Business Growth
-
Market Driving Strategies