Simona Botti

Professor of Marketing: Chair, Marketing Faculty

BA (Bocconi) MBA PhD (Chicago)

Professor Botti joined London Business School in 2007 after two years as Assistant Professor of Marketing at the S.C. Johnson Graduate School of Management, Cornell University.  She received an undergraduate degree in Business Administration from Bocconi University in Milan, Italy, and a MBA and PhD in Marketing from the University of Chicago.

Professor Botti teaches the Brand Management elective and co-directs (with David Faro) the open enrolment executive education course Strategic Branding: From Behavioural Insight to Business Growth. In 2017 she received the MBA Best Teacher Award and the London Business School Excellence in Teaching Award.

ProfessorGiá máy bắn cá Botti’s research focuses on consumer behaviour and decision making, with particular emphasis on the psychological processes underlying perceived personal control and how exercising control (freedom of choice, power, information) influence consumers’ satisfaction and well-being.

Her work has been published in leading psychology and consumer behaviour journals, including the Journal of Consumer Research, Journal of Personality and Social Psychology, and Psychological Science. She is Associate Editor at Journal of Consumer Psychology and Journal of Consumer Research. She also served on the Association for Consumer Research Board as International Perspectives Director from 2016 to 2018 and is currently a member of the ACR Ombuds team.

  • Consumer behaviour and decision making, with a focus on how perceived personal control influences satisfaction and well-being.

2020

Consumers and artificial intelligence: an experiential perspective

Giá máy bắn cáPuntoni S; Reczek R W; Giesler M; Botti S

Journal of Marketing 2020 Online first

Creating boundary-breaking, marketing-relevant consumer research

MacInnis D J; Morwitz V G; Botti S; Hoffman D; Kozinets R; Lehmann D R; Lynch J G Jr; Pechmann C

Journal of Marketing 2020 Vol 84:2 p 1-23

2018

Seeking and avoiding choice closure to enhance outcome satisfaction

Giá máy bắn cáBotti S; Gu Y; Faro D

Giá máy bắn cáJournal of Consumer Research 2018 Vol 45:4 p 792-809

2017

Charity beauty premium: satisfying donors' want versus should desires

Cryder C; Botti S; Simonyan Y

Journal of Marketing Research 2017 Vol 54:4 p 605-618

Five questions on choice, freedom, and well-being

Botti S

Behavioral Public Policy Blog

2016

Consumers’ reliance on imagination moderates the effect of information on anticipated satisfaction

Franssens S; Botti S

Giá máy bắn cáAdvances in Consumer Research 2016 Vol 44 p 113-114

How does future income affect present discretionary spending : the role of future self-continuity

Giá máy bắn cáSchanbacher A; Faro D; Botti S

Advances in Consumer Research 2016 Vol 44 p 125-126

2015

Choice closure increases indulgence (but only once!)

Giá máy bắn cáGu Y; Klesse A K; Botti S; Faro D

Giá máy bắn cáAdvances in Consumer Research 2015 Vol 43 p 105-110

Ergonomic design and choice overload

Giá máy bắn cáVisentin M; Franssens S; Botti S

Giá máy bắn cáin Batra R, Seifert C, Brei D eds., Psychology of design: creating consumer appeal. New York: Routledge.

2014

Control and happiness: knowing about the future hurts the present

Fridman I; Botti S; Iyengar S S; Gavazi E

Advances in Consumer Research 2014 Vol 42 p 65-69

2013

Nokia Siemens Network: Branding a merger from the inside out

Giá máy bắn cáHermann G; Botti S; Tavassoli N T

European Case Clearing House 2013

Preface

Botti S; Labroo A

Giá máy bắn cáAdvances in Consumer Research 2013 Vol 41

Turning the page: The impact of choice closure on satisfaction

Gu Y; Botti S; Faro D

Journal of Consumer Research 2013 Vol 40:2 p 268-283

2011

Decision speed and choice regret: When haste feels like waste

Giá máy bắn cáInbar Y; Botti S; Hanko K

Giá máy bắn cáJournal of Experimental Social Psychology 2011 Vol 47:3 p 533-540

Power and choice: Their dynamic interplay in quenching the thirst for personal control

Giá máy bắn cáInesi M E; Botti S; Dubois D; Rucker D D; Galinsky AD

Giá máy bắn cáPsychological Science 2011 Vol 22:8 p 1042-1048

The locus of choice: personal causality and satisfaction with hedonic and utilitarian decisions

Botti S; McGill A L

Giá máy bắn cáJournal of Consumer Research 2011 Vol 37:6 p 1065-1078

2010

Dazed and confused by choice: how the temporal costs of choosing leads to undesirable outcomes

Botti S; Hsee C K

Organizational Behavior and Human Decision Processes 2010 Vol 112:2 p 161-171

2009

Tragic choices: Autonomy and emotional responses to medical decisions

Giá máy bắn cáBotti S; Orfali K; Iyengar S S

Giá máy bắn cáJournal of Consumer Research 2009 Vol 36:3 p 337-352

2008

Choice under restrictions

Giá máy bắn cáBotti S; Broniarczyk S; Häubl G; Hill R; Huang Y; Kahn B; Kopalle P; Lehmann D; Urbany J; Wansink B

Marketing Letters 2008 Vol 19:3-4 p 183-199

2007

Do I Like It if You Choose for Me? The Influence of Relationship Norms on Consumer Satisfaction

Aggarwal P; Botti S

Giá máy bắn cáin Gavan J. Fitzsimons and Vicki G. Morwitz (ed.) Advances in Consumer Research, 34, 161-62

2006

The dark side of choice: when choice impairs social welfare

Giá máy bắn cáBotti S; Iyengar S S

Journal of Public Policy 2006 Vol 25:1 p 24-38

When choosing is not deciding: The effect of perceived responsibility on satisfaction

Giá máy bắn cáBotti S; McGill A L

Journal of Consumer Research 2006:33 p 211-219

2004

The psychological pleasure and pain of choosing: when people prefer choosing at the cost of subsequent satisfaction

Giá máy bắn cáBotti S; Iyengar S S

Giá máy bắn cáJournal of Personality and Social Psychology 2004 Vol 87:3 p 312-326

2001

Retail service, consumer involvement, and retail environment

Botti S

in Castaldo S (ed.) Retailing and Innovation, Milan (Italy), Egea, 159-84

2000

What role for marketing in the arts? An analysis of arts consumption and artistic value

Botti S

Giá máy bắn cáInternational Journal of Arts Management 2000 Vol 2:3 p 14-27

1999

Emotional dimensions of shopping: an exploratory research on the role of retailers

Giá máy bắn cáBotti S; Castaldo S

Giá máy bắn cáEconomia & Management 1999 January:1 p 17-37

Marketing in museums: reflections on theoretical and practical issues on management of art museums

Botti S; Valdani E

Finanza Marketing e Produzione 1999 March:17 p 141-168

2013

Giá máy bắn cáBotti S; Tavassoli N; Herrmann G


Teaching portfolio

Our teaching offering is updated annually. Faculty and programme material are subject to change.