David Arnold

Adjunct Professor of Marketing

BA MPhil (London) MBA (City) DBA (Harvard)

Giá máy bắn cáDavid Arnold’s research focuses on global versus local marketing; marketing strategy; innovation and market evolution; brand management; and global customer management. He has been a strong advocate of local marketing by global corporations. His writing and consulting in multinational marketing has focused particularly on brands, and relationships with local sales and distribution units.

Giá máy bắn cáPrior to joining the School as Adjunct Professor of Marketing, he was an Assistant Professor at Harvard Business School. He also holds adjunct faculty positions at CEIBS, in China; and Rochester/Bern, in Switzerland.

David Arnold received his MPhil from London University; his MBA from City University; and his DBA from Harvard University. From 1993 to 1996, he was the Stanley Roth Fellow at Harvard Business School; and from 1995 to 1996 he held the Du Pont Foundation Fellowship for International Research. He has written a number of Harvard Business School case studies, and in 2002 he was a winner of the Academy of International Business Case Competition.

Giá máy bắn cáBefore entering academia, David worked in London as an editor for Mitchell Beazley International; and for the Department of Health and Social Security. He has also worked as a consultant to several multinational companies on international marketing.

He is the author of a number of books, including The Handbook of Brand Management Giá máy bắn cáwhich is now into its third edition.

  • Global Vs Local Marketing
  • Marketing strategy
  • Innovation and market evolution
  • Brand management
  • Global customer management


The digital disruption of banking and payment services

Giá máy bắn cáArnold D; Jeffery P

Giá máy bắn cáin Olleros, F X & Zeghu, M (eds) Research handbook on digital transformations, Edward Elgar Publishing, 2016


Making sense of the UK election

Arnold D

London Business School Review 2015


Disrupting banking

Giá máy bắn cáJeffrey P; Arnold D

Business Strategy Review 2014 Vol 25:3 p 10-15


New Strategies in Emerging Markets

Arnold D,Quelch J A

Sloan Management Review 1998 Autumn Vol 40:1 p 7-20

Teaching portfolio

Giá máy bắn cáOur teaching offering is updated annually. Faculty and programme material are subject to change.